We continue our writing about the most used terms of Social Media Marketing. In this text we cover the terms from letter L to letter P.
L
61) Like - A Like is an action that can be made by a Facebook or Instagram user. Instead of writing a comment or sharing a post, a user can click the Like button as a quick way to show approval.
62) Link Building - Link building is an aspect of search engine optimization in which website owners develop strategies to earn links to their site from other websites with the hopes of improving their search engine ranking. Blogging has emerged as a popular method of link building.
63) LinkedIn - LinkedIn is a business-oriented social networking site with over 380 million members in over 200 countries and territories. Founded in December 2002 and launched in May 2003, it is mainly used for professional networking.
64) LinkedIn Publishing - LinkedIn's publishing platform functions as a place where members can publish long-form posts that related to their professional interests and expertise. While this capability used to be limited to LinnkedIn Influencers only, the platform was opened up to everyone in 2014.
65) LinkedIn SlideShare - LinkedIn SlideShare is an online social network for sharing presentations and documents. Users can favorite and embed presentations as well as share them on other social networks such as LinkedIn, Twitter, and Facebook.
66) Listed - The act of being "listed" on Twitter refers to when a user curates a custom list of Twitter users to more easily keep tabs on their tweets.
67) Live streaming - Live streaming is the act of delivering content over the internet in real-time. This term was popularized in social media by apps such as Meerkat and Periscope.
68) Lurker - A lurker online is a person who reads discussions on a message board, newsgroup, social network, or other interactive system, but rarely or never participates in the discussion.
M
69) Mashup - A content mashup contains multiple types of media drawn from pre-existing sources to create a new work. Digital mashups allow individuals or businesses to create new pieces of content by combining multiple online content sources.
70) Meerkat - Meerkat is an app that allows users to stream live video from their mobile devices.
71) Meme - A meme on the internet is used to describe a thought, idea, joke, or concept that's widely shared online. It is typically an image with text above and below it, but can also come in video and link form. A popular example is the "Angry Cat?" cat meme that turned into an entire site of memes.
72) Mention - A mention is a Twitter term used to describe an instance in which a user includes someone else's @username in their tweet to attribute a piece of content or start a discussion.
N
73) Native Advertising - Native content refers to a type of online advertising in which the ad copy and format adheres to the format of a regular post on the network it's being published on. The purpose is to make ads feel less like ads, and more like part of the conversation.
74) News Feed - A news feed is literally a feed full of news. On Facebook, the News Feed is the homepage of users' accounts where they can see all the latest updates from their friends. The news feed on Twitter is called Timeline.
75) Newsjacking - Newsjacking refers to the practice of capitalizing on the popularity of a news story to amplify your sales and marketing success.
P
76) Pandora - Pandora is a social online radio station that allows users to create stations based on their favorite artists and types of music.
77) Periscope - Periscope is a social video app that allows users to broadcast live video from wherever they are. App users also have the ability to engage with others videos, browse live or recent broadcasts, and follow users to receive notifications.
78) Permalink - A permalink is an address or URL of a particular post within a blog or website that remains indefinitely unchanged.
79) Pinterest - Pinterest is a photo sharing social network that provides users with a platform for uploading, saving, and categorizing "pins" through collections called "boards." Boards are typically organized by theme, such as: Food & Drink, Women's Fashion, Gardening, etc. Users have the ability to "pin" and "repin" content that they like to their respective boards.
80) Podcast - A podcast is a series of digital media files, usually audio, that are released episodically and often downloaded through an RSS feed.
81) Pocket - Pocket is an app that enables users to manage a reading list of articles they've saved from the internet to read later. Pocket has an open API that allows it to integrate with over 500 applications including social networks like Twitter.
82) PPC - PPC is an acronym for pay per click. Pay per click is an online advertising model in which advertisers display ads on various websites or search engines and pay when a visitor clicks through. Bid-based PPC involves an auction in which advertisers compete with other advertisers by setting the max bid -- or highest amount they're willing to pay -- for each click. Each time a visitor triggers the ad spot, the auction process pans out to select which ad will be displayed.
To be continued...