We all post something that we are thrilled about and we don’t get any kind of engagement from our followers. Here are some tips for better engagement on social networks.
Blog post
Engaging title – Your title should grab people’s attention, as it is the first thing a viewer will read. Remember to include any keywords close to the start of the title and to try to keep it under 70 characters.
First paragraph – Make sure any keywords are featured in the first sentence to grab people’s attention. Draw people in by giving a feel for what they can expect from reading the article.
Word count – Ideally keep your post to between 500-800 words. This will be long enough to get your message across but also not too long that you lose your readers attention.
Links – Use links through your post that directs viewers to past blog posts or contact pages. You can also list previous relevant posts that viewers who enjoyed this post might be interested in.
Relevant image – Adding an image or graphic to your post will make it more engaging for the reader and make the post more shareable.
Call to Action – Summarize the post with a call to action, this could be a link to another post the reader may enjoy or asking them a question which they can reply to in comments.
Share on social – Add some social media buttons to the post, prompting viewers to share.
YouTube
Catchy title – This is what will get people to click and watch your video so make sure it is attention grabbing, but also informative as to the subject of the video.
Uploading – You want your video to be searchable, so when you upload your file to YouTube make sure it has the catchy title your going to use rather than MOV12345.mp4
Description – Describe your video further including any keywords to help viewers find it easily.
Call To Action – Within the description remember to let viewers know what you would like them to do next, you may want to add a link back to your website.
Use hashtags # - Get your video in front of more people by adding tags using keywords, this will help your video appear in more searches.
Facebook
Keep things positive – Positivity breeds engagement and sharing. It will help inspire and excite your users.
Provide information – The most appealing updates are the ones that offer something, but don’t disclose everything, make fans want to click...
Include images – Post with images get the highest amount of engagement on Facebook, so make sure to include one when you can... perfect size 800x600.
Provide a link – If you’re going to provide a link, make sure you Bit.ly it so you can track how many people are clicking through from Facebook.
Mobile friendly – Use simple imaginery that will be easily seen on mobile devices as 80-85% of your fans will see posts on their phone.
Engage with users – Posts don’t just grab attention, comments and responses do. Engage with people and build relationships through conversational dialogue.
Be available – Post when the audience is listening not just when your business is open. This will ensure more engagement form users.
Twitter
Call To Action – Give a clear CTA so your readers know what you want them to do.
Punctuation – Don’t sacrifice grammar just because you’ve got 140 characters. Avoid abbreviations and all caps.
Shorten URLs – Bit.ly links generate the most retweets, so shorten all your URLs.
Format – Use questions, facts and figures to engage viewers and drive retweets.
Mentions – Use mentions to prompt influencers to engage with you and respond.
Retweet – Retweet relevant content for your audience. Don’t forget to leave 20 characters, so people can add content.
Add an image – Adding an image or video will make your post more engaging.