Email marketing works and it works very well. Fortunately for those in the world of B2B, distributing your marketing message has never been as easy.

Enterprise B2B marketers spend the majority of their effort marketing to individuals that don’t have any chance to become customers.

Did you know that a person is more likely to eat two pieces of cheese with holes in them but only one if it is solid? Perception matters.

To understand core customer groups, it has become a standard for many companies to create buyer (or customer) personas. Buyer personas are fictional, generalized characters that build a picture of your ideal and largest markets.

Although the marketing programs applied for both the terms are the same, like, internet marketing, direct marketing, advertising, public relations and events, however the way they are executed and the marketing activities may differ from one another.