110+ terms of Social Media Marketing – from A to E

Social media marketing Online marketing
110+ terms of Social Media Marketing – from A to E

For many people, posting a tweet, hashtagging an Instagram caption, and sending out an invite for a Facebook event on Facebook has become common practice. (In fact, if you're highly experienced, you probably do all three at once.)

But with new social media networks and innovative software cropping up almost daily, even seasoned social media users are bound to run into a term or acronym that leaves them thinking, "What this means?“.

For those head-scratching moments, we've created the ultimate glossary of social media marketing terms.

Whether you're still hung up on the difference between a mention and a reply on Twitter or you just want to brush up on your social knowledge, check out the following roundup of social media terms to keep yourself in the know. 

117 Social Media Terms Defined

A

1) AddThis - AddThis is a web-tracking technology company that offers a wide range of social media and content tools -- from responsive sharing buttons to custom follow buttons to recommended content plugins -- designed to help you increase engagement on your website and earn more followers on social media. 

2) AMA - AMA is an acronym for "ask me anything," which originated in a popular subreddit where users will use the term to prompt questions from other users. Since its inception, the term has gone on to be used in other online social settings, such as this discussion on Inbound.org.

3) Algorithm - An algorithm is a set of formulas developed for a computer to perform a certain function. This is important in the social sphere as the algorithms sites like Facebook and Google use are critical for developing content promotion strategies.

4) Application Programming Interface (API) - An API is a documented interface that allows one software application to interact with another application. An example of this is the Twitter API.

5) Avatar - An avatar is an image or username that represents a person online, most often within forums and social networks.

B

6) Bitly - Bitly is a free URL shortening service that provides statistics for the links users share online. Bitly is popularly used to condense long URLs to make them easier to share on social networks such as Twitter.

7) Bio - A bio on social media refers to a short bit of explainer text that explains who the user is.

8) Blog - Blog is a word that was created from two words: “web log.” Blogs are usually maintained by an individual or a business with regular entries of content on a specific topic, descriptions of events, or other resources such as graphics or video. "Blog" can also be used as a verb, meaning to maintain or add content to a blog.

9) Blogger - Blogger is a free blogging platform owned by Google that allows individuals and companies to host and publish a blog typically on a subdomain. Example: yourblogname.blogspot.com

10) Blog Talk Radio - Blog Talk Radio is a free web application that allows users to host live online radio shows.

11) BoardReader - BoardReader is a free search engine that allows users to search for keywords only in posts and titles of online forums, a popular form of social networking.

12) Bookmarking - Bookmarking online follows the same idea of placing a bookmark in a physical publication -- you're simply marking something you found important, enjoyed, or want to continue reading later. The only difference online is that it's happening through websites using one of the various bookmarking services available, such as Pocket, or right within your browser.

C

13) Canva - Canva is an easy-to-use design tool for non-designers and designers alike. The tool offers several templates that adhere to the required dimensions for sharable social images on Twitter, Facebook, Instagram, etc. 

14) Chat - Chat can refer to any kind of communication over the internet but traditionally refers to one-to-one communication through a text-based chat application, commonly referred to as instant messaging (IM) applications.

15) Circles - Circles are clusters of a user's friends, colleagues, family, or connections on Google+. You get to choose who goes in what Circle, and when you want to share content with only these individuals, you include that specific Circle in your post's sharing options.

16) Clickbait - Clickbait is a term to describe marketing or advertising material that employs a sensationalized headline to attract clicks. They rely heavily on the "curiosity gap" by creating just enough interest to provoke engagement. 

17) Clickthrough Rate - Clickthrough rate is a common social media metric used to represent the number of times a visitor clickthrough divided by the total number of impressions a piece of content receives. 

18) Collective Intelligence - Collective intelligence is a shared intelligence that emerges from the collaboration and competition of many individuals and appears in consensus decision-making in social networks.

19) Comment - A comment is a response that is often provided as an answer or reaction to a blog post or message on a social network. 

20) Compete - Compete is a web-based application that offers users and businesses web analytics. It also enables people to compare and contrast the statistics for different websites over time.

21) Community Manager - The community manager is responsible for building and managing the online communications for a business in an effort to grow an online community.

22) Connections - The LinkedIn equivalent of a Facebook 'friend' is a 'connection.' Because LinkedIn is a social networking site, the people you are connecting with are not necessarily people you are friends with, but rather professional contacts that you've met, heard speak, done business with, or know through another connection. Connections are categorized by: 1st degree, 2nd degree, and 3rd degree.

23) Conversion Rate - Conversion rate refers to a common metric tracked in social media that is the percentage of people who completed an intended action (i.e. filling out a form, following a social account, etc.).

24) Craigslist - Craigslist is a popular online commerce site in which users sell a variety of goods and services to other users. The service has been credited for causing the reduction of classified advertising in newspapers across the United States.

25) Creative Commons - Creative Commons is a nonprofit corporation dedicated to making it easier for people to share and build upon the work of others, consistent with the rules of copyright. It provides free licenses and other legal tools to mark creative work with the freedom the creator wants it to carry, so others can share, remix, use commercially, or any combination thereof.

26) Crowdsourcing - Crowdsourcing, similar to outsourcing, refers to the act of soliciting ideas or content from a group of people, typically in an online setting.

D

27) Delicious - Delicious is a free online bookmarking service that lets users save website addresses publicly and privately online so they can be accessed from any device connected to the internet and shared with friends.

28) Digg - Digg is a social news website that allows members to submit and vote for articles. Articles with the most votes appear on the homepage of the site and subsequently are seen by the largest portion of the site’s membership, as well as other visitors.

29) Direct Message - Direct messages -- also referred to as "DMs" -- are private conversations that occur on Twitter. Both parties must be following one another to send a message.

30) Disqus - Disqus is a comment system and moderation tool for your site. This service lets you add community management and social web integration to any site on any platform.

E

31) Ebook - An ebook is an electronic version of a book. However, most ebooks are not actually available in print (unless you print them). These are typically published in PDF form. For marketers, ebooks commonly serve as lead generating content -- people must fill out a form to receive their ebook copy.

32) Employee Advocacy - Employee advocacy refers to the act of employees using their own social presence to increase the reach of the company and its content. 

33) Endorsement - An endorsement on LinkedIn refers to an instance in which another LinkedIn user recognizes you for one of the skills you have listed on your profile. 

34) Engagement Rate - Engagement rate is a popular social media metric used to describe the amount of interaction -- likes, shares, comments -- a piece of content receives.

35) Eventbrite - Eventbrite is a provider of online event management and ticketing services. Eventbrite is free if your event is free. If you sell tickets to your event, Eventbrite collects a fee per ticket.

To be continued...

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